Contemporary Corporate Design

Today’s corporate design is the result of an evolution of design that draws from each design era. The growth of advertising and the ideas of layout and composition to make products stand out in a visually cluttered environment that developed in the late 1800s are essential to contemporary corporate design. The new approach of quality design and the idea of taking pride in one’s work that proliferated during the Arts and Crafts movement also carry on today. Furthermore the modern approach of integrated design that developed through design schools helped shape contemporary corporate design.

This example of contemporary advertising displays the common use of bold colors and strong figure and ground contrast to make bold statements.

Grid systems are a vital part of contemporary design. They are often used in web design to layout information in an understandable and navigable way.

Corporate logos like the UPS logo are continually evolving to match a corporation’s growth and differentiation as well as society’s attitudes.

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