The Modern Approach of Integrated Design

The Bauhaus was a radical experiment in design education that began in 1919. The Bauhaus established a concept of design that meaningfully closed the gap between formal ideas and existing conditions. The Bauhaus provided a pedagogical laboratory in which the formal innovations of early avant-garde experiments were absorbed and systematically applied to architecture, graphic design, and industrial design.

The Johnston Sans typeface was designed by Edward Johnston for the London Underground in 1915 and 1916 and has been dubbed the “people’s typeface” as it is the first typeface designed for day-to-day use.

In 1907 Peter Behrens was appointed artistic director of the giant German industrial combine AEG business heralding a new day in marketing and advertising. Behrens took a systematic approach of integrated design as he established an overarching image of the electric company through a series of logotypes and lettering designs that produced an impression of continuity.

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